Business promotion with SMM

It goes without saying that business promotion will attract a wider range of people and therefore have a great impact on you profit.
How to promote? Where to promote? – These are questions that come to the mind of a beginner in the marketing world.
Nowadays social networks are not just the platform for communication, but also the effective way for a business promotion. While search engines dictate their rules into which it is not easy to fit, social networks are an easier «supplier» of a traffic to your website. Also they allow to get acquainted with the audience’s interests, to grow sales, to consult a customer faster and to work up a good reputation.
Thanks to AIP Barcelona and specifically to its Digital Marketing Master program, marketing students can have a better understanding of how make business promotion online and by which means.

Below I would like to share some tips I learnt of how to promote your business in social networks:

1. 1. 1. 1. Know your product well:
            The first step you should take before starting social media marketing is to look at what you are trying to promote. What is your current budget? Who are your future customers?
         2. Register in a social network:
            • Twitter, Google+, Facebook, Instagram, LinkedIn, YouTube and so on. Nowadays the number of social networks is unbelievable. The advantage of Facebook as well as Instagram is that they allow you to create a business page. Don’t forget about locational popularity of a network. If your target is the western market, then you will hardly suit social network popular only in China

            

         3. Captive content:
            Before you start adding friends and followers to your page, it’s necessary to have content on your social media pages. When you are in the process of finding friends, they will definitely have a look through your page to see if they want to follow you. So you need to be interesting and give them a reason to follow you. Fill your page with valuable and useful information. Upload pictures of your business or people enjoying your business. Make people trust you!
         4. Find friends and followers:
            1. In Instagram, if you are a small hotel, for example, search through your city and surrounding areas as well as find bloggers, influencers and city officials. Also, search for large players in your market. For hotels, try Hilton, Marriott, Ritz-Carlton and Four Seasons. If they share your posts, you have the potential to reach thousands. In Facebook it’s better to start with real friends and family. If you your page is attractive, they will definitely share it with their friends, these friends with their friends and so on. You can also pay for a

            Facebook ad

            to put your page across the network for some period of time. But be patient – don’t try to impose your service or product from the first second – your main priority should be building long-term relationship with people.

      

      1. 1. Social media manager is very helpful:
            1. Managing multiple social networks is challenging. Before you start posting content, requesting friends and adding followers, sign up for a social media manager such as

            HootSuite.com

            . It allows to save time by managing all of your social media marketing efforts from a single dashboard and schedule your messages so you don’t have to sit over it all day. It also allows you to review the success through statistics.

      All in all, building your business through social networking is the great way of receiving traffic to your website, become known and getting a profit. But only when you manage it well, otherwise it might only destroy reputation in media and have negative effect on your business. Hope this article was useful for you and wish you good luck in the world of SMM.